You’ve got big news. You’re launching a new product, you’ve just acquired another company, or you’re changing the entire strategic direction of the business. Your first instinct? "We need to get this in the press! Call the PR firm!" A top PR firm in India will have a very different, and much more important, first question for you: … Read More

In a market as fast-moving as India, it’s easy to get bad advice. When it comes to "branding," the myths and misconceptions are everywhere. They are the little voices in your head that might be stopping you from making the single most valuable investment in your business. A great strategy starts with clarity. So, before you even start your… Read More